Québec City and partners adopt a positioning strategy for international cruises
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Québec City and partners adopt a positioning strategy for international cruises

September 30, 2010

Stakeholders would like to see Que´bec City become a port of embarkation and disembarkation in addition to remaining a port of call.

Quebec City, September 28, 2010—Minister of Tourism Nicole Me´nard, Minister of Transport and Minister responsible for the Capitale-Nationale Region Sam Hamad, Que´bec City Mayor Re´gis Labeaume, Que´bec Port Authority President and CEO Ross Gaudreault, and Cre´neau d’excellence tourisme : patrimoine, culture et nature President Guy Desrosiers, are pleased to announce a strategy to tap Que´bec City’s potential as a port of embarkation and disembarkation and home port for new international cruises.

This $1.9 million project will position Que´bec City as a unique and authentic destination brimming with international caliber activities combining culture, heritage, and nature inways unimaginable anywhere else in North America, and which fit into the framework of the Capitale-Nationale region’s ACCORD initiative. Economic development agency Que´bec International will oversee the project’s implementation.

In 2009 the Port of Que´bec welcomed some 53,400 port-of-call passengers and 33,000 destination passengers. Port-of-call passengers spend an average of $102 during their visits, whereas destination passengers departing from or arriving at Que´bec City spend an average of $428.

“This project is a perfect fit with my ministry’s Strategy for the Sustainable Development and Promotion of International Cruises on the St. Lawrence, which is why I’ve supported it from the very beginning. This Cre´neau d’excellence tourisme initiative will help us achieve our primary goal of making the St. Lawrence a major international cruise destination within North America,” enthused Minister Nicole Me´nard.

“To maximize returns from this rapidly growing industry, Que´bec City needs to further position itself as a port of embarkation and disembarkation so as to get even more tourists hooked on our incredible vistas, charming tourist attractions, and exceptional quality of life,” added Minister Sam Hamad.

“Our city has everything it needs to attract even more visitors,” said Mayor Labeaume. “Initiatives like the one announced today are crucial to developing our market and establishing Que´bec City as a top destination for cruise enthusiasts. The Port’s service is truly exceptional and the city keeps improving its tourism attractions. The Image Mill and Cirque du Soleil shows are really just the beginning!”

Project goals

  • Boost the number of destination passengers to 40,000 by 2010 (12,000 in 2007)
  • Generate stays in commercial accommodations throughout the Que´bec City and Charlevoix tourism regions
  • Trigger additional spending on cruise ship refueling, maintenance, and repairs
  • Contribute to the development of other destinations in eastern Que´bec
  • Drive returns in other industry sectors

Port of Que´bec President and CEO Ross Gaudreault asserted, “By working together we achieve strength in numbers. The cruise industry has gone global, and competition is fierce. That said, we have all the strengths necessary to succeed in driving growth in our region, which will in turn contribute momentum to cruise tourism development all along the St. Lawrence.”

A group effort

The following partners will contribute to the project’s funding: the City of Que´bec; Ministe`re du Tourisme; Que´bec City Tourism; Ministe`re du De´veloppement e´conomique, de l’Innovation et de l’Exportation; Bureau de la Capitale-Nationale; the Que´bec Port Authority; Jean Lesage International Airport; Association touristique re´gionale de Charlevoix; Centre local de de´veloppement de Que´bec; and Confe´rence re´gionale des e´lus de la Capitale-Nationale.

For more information on implementation of this action plan, please contact Marie-Louise Pineault by phone at 418-681-9700, ext. 237 or by email at mlpineault@quebecinternational.ca.



Julie Boivin
Press Officer
Office of the Minister of Tourism

Paul-Christian Nolin
Press Officer
Office of the Mayor of Que´bec City
Tel.: 418-641-6434

Alexandre Boucher
Press Officer
Office of the Minister of Transport and Minister responsible for the Capitale-Nationale
Region Tel.: 418-643-6980

Sources:   n.a.

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