18th edition if the SAQ New France Festival: Saluting our builders!
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18th edition if the SAQ New France Festival: Saluting our builders!

July 17, 2014

From August 6th to 10th, 2014, the resourcefulness of the founders is promoted with the theme Saluting our Builders, a tribute to the first founders who settled on North American soil. This year, the 18th edition of the SAQ New France Festival hosts more than 400 activities, parades, shows, animations, re-enactments and conferences combining creativity and diversity, from the Upper Town to the St. Lawrence River and through Place Royale. In addition to the new activities and poles of attraction, this edition will be marked by the presence of three foreign delegations of the Francophonie that have a history to share: Assemblée de la francophonie de l’Ontario (ON), Au pays des Illinois (USA) and Val-du-Loire (FRA).
“Québec’s desire stems from its first settlers who came to a foreign land and used their talent to transform it into a beautiful port city, which eventually became a UNESCO World Heritage site” stated Gisèle Bourdeau, President of the SAQ New France Festival.

KICK-OFF: SALT UNLOADING AND REVAMPED FAMILY PARADE
On Wednesday August 6th, Opening Night should be a memorable evening. Starting at 4 p.m., everyone is welcome to gather at Pier 19 of the Port de Québec to witness the docking of La Goélette Grosse-Île, a symbol of the courage and resilience of the first builders who developed New France against all odds. For this occasion, 14 Filles du Roy will be arriving in Québec, accompanied by a delegation from Val-de-Loire who will perform the Guérande salt unloading ceremony. 
At 7 p.m., the Opening Parade will include many new features! This year, spectators will be offered a revamped parade with numerous animations and the anticipated presence of the New France float! Five sailboats will travel throughout the streets along the parade route, representing a true historical float. These enormous wooden ships (25, 30, 35 feet) will be pushed on wheels by men. In total, hundreds of characters will bring the streets alive throughout the parade: giants, percussionists, dancers, First Nations, military convoy and many costumed Festival participants. This will be a colourful and family-oriented celebration not to be missed.

Honored Guests: Delegations from the Assemblée de la francophonie de l’Ontario and Loire, History and Traditions!
This year, the New France Festival is pleased to welcome a very special delegation of faraway friends, the Association de la francophonie de l’Ontario! At the Royal Battery, you will find numerous artists from L’écho d’un peuple, historical re-enactments– namely a demonstration on how to build birchbark canoes – as well as a booth marking the 400th anniversary of the Ontario Francophonie. The delegation will also be honoured on Friday, August 8th, with a dinner show entitled “Envoyons d’l’avant en Ontario” under the tent at Des Pionniers Pier and on the TD stage at Place de Paris SAQ as of 8 p.m.

As for the delegation from Val-de-Loire, in addition to making us relive the salt unloading, it will enliven part of Des Pionniers Pier, celebrate a symbolic marriage between the Loire and the St. Lawrence and host the Val-de-Loire dinner show (August 9th).

PLACE DE PARIS SAQ: LOCAL PRODUCTS, MUSIC SHOWS AND A FRIENDLY INN
SAQ Inn: Human Warmth and Atmosphere
You will be enchanted by the warm atmosphere of the SAQ Inn while having a drink with friends and enjoying the comfort that will let you taste the products you discovered at Marché des saveurs.

Marché des Saveurs: A Multi-Sensory Experience
Epicureans can let the smells and atmosphere guide them to pick which local products to taste. The market is the perfect place to allow people to familiarize themselves with the various local products and discover new tastes and the fruits of the labour of various local agri-food destinations: waffle, chocolate, ice cream, pork and chicken souvlaki, crusty lamb, bison and wild boar sausage, ham, corn, spices and much more. 
Festive Evenings on the TD Stage
The TD Stage will transform Place de Paris SAQ in a musical gathering place. In addition to the splendid New France-themed fireworks from the Grands Feux Loto-Québec, which will set the tone for the celebrations (August 6th), a thematic music show will make Place de Paris SAQ an excellent gathering place. There will be performances by Les Mâles de mer (August 6th), Alain-François (August 7th), Envoyons de l’avant en Ontario with namely Damien Robitaille (August 8th) and Belzébuth (August 9th). Families will have the opportunity to express their artistic skills by participating in the great New France mural (TD Mural).

NEW THEMATIC AND GASTRONOMIC EVENINGS AT DES PIONNIERS PIER
This year, the Festival is renewing itself by offering a thematic dinner show, a first at the SAQ New France Festival! 

Grands feux et Grands cidres Evenings, August 6th at 9 p.m.
While admiring the splendour of the New France-themed Grands Feux Loto-Québec fireworks, enjoy a prime location to taste ciders that have been carefully selected for the occasion. Medallion required.

Nobility Ball, August 7th at 6 p.m.
The Nobility Ball will offer a unique experience while featuring the history of New France and gastronomy. For the occasion, reputed caterer Le George V will be serving a first class five-course meal paired with specially selected wines. Ticket and reservation required.

Thematic Dinner Shows, August 8th and 9th, 6 p.m. and 9 p.m.
Specially designed by the foreign delegations taking part in the celebrations, namely the Assemblée de la francophonie de l’Ontario and Val-de-Loire. Ticket and reservation required.

For Managing Director and Programming Director Stéphan Parent: “The launch of the New France Festival helps to open up new horizons: both on water and on land. In addition to breathing the life and soul of Québec into the hearts of visitors, the historical celebration resonates throughout the city streets”.
“Partners of the New France Festival for many years, it is with great pleasure that the SAQ is once again partnering the event this year and supporting the success of this great popular celebration”, declared Audrey Desbiens, Donations and Sponsorships Project Leader at the SAQ. “Come celebrate our builders at the SAQ Inn and the 4 SAQ Counters. They are run by the New France Festival organization, who will collect all the benefits. This is a way for the SAQ to contribute to Quebec’s community life in a different way!” declared Audrey Desbiens, Donations and Sponsorships Project Leader at the SAQ.

ST-LOUIS FORTS AND CASTLES: A WELL-KEPT SECRET
Visits hosted by Parks Canada and a quiz on the Champlain Chapel are offered.

THE URSULINE GARDEN: BREATHTAKING!
On this rare occasion, the Ursuline nuns will open the gates to their garden. Medallion holders will receive a 50% discount at the Musée des Ursulines.

A UNIQUE SHIP IN NORTH AMERICA: LA GOÉLETTE GROSSE-ÎLE
Enjoy rides on the St. Lawrence River onboard the La Goélette Grosse-Île, a historical sailboat. 

ONGOING ANIMATIONS 
Place Royale will be full of costumed characters presenting unique animations such as the stone carver, representatives from pioneer families of Quebec, merchants revealing local treasures and special activities marking the 350th anniversary of Notre-Dame de Québec, including a show by storyteller Éric Michaud. Enjoy the Molson Export Terrace and meet the many crazy characters who will host the Parcours des petits secrets. At UNESCO Park, Huron-Wendat representatives will offer demonstrations of their skills: traditional arts, dances and the new large tipi. In the garden of Maison Chevalier, immerse yourself in the daily activities of Fort Saint-Joseph around 1763, where New France survived for a long time after its official collapse, thanks to the knowhow of the Illinois people. As for De la Cetière Park, it will become the perfect family spot with numerous activities and animations that will please both young and old: music, tales, improvisations and legends, make-up artists and much more! 

THE 2014 MEDALLION: THE BUILDERS’ MOMENTUM 
To highlight to builders theme, the 2014 Medallion, used to access the sites, represents these pioneer builders who built forts, churches, mills and shipyards, and who introduced new lifestyles that were adapted to the climatic realities of New France. The Medallion is now on presale for $10, until July 31st, in all participating SAQ and TD branches in the greater Québec area and at nouvellefrance.qc.ca/billetterie. It will then be sold at $12 in these same locations and directly on the sites during the event. Enjoy free Coaticook ice cream with the purchase of a Medallion as well as discounts offered by certain partners. 

THANK YOU TO THE PUBLIC PARTNERS
The SAQ New France Festival would like to thank its public partners whose major contribution has been making this event possible for several years. We would also like to mention the involvement of the Government of Canada, the Government of Quebec, the City of Québec and the Office du tourisme de Québec in 2014. 


 








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