Business People Join in the Game: Eight Québec Strips Become Carnival Streets
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Business People Join in the Game: Eight Québec Strips Become Carnival Streets

December 5, 2013

The Québec Winter Carnival organization, Québec’s Local Development Centre (LDC), the Conférence régionale des élus de la Capitale-Nationale (CRÉ) and the City of Québec unite in presenting all new carnival streets! In all, eight business groups responded to the call and got involved so that the celebration could expand further in the Québec area.
“For its 60th anniversary, the Carnival is being redirected according to its program. Many actions are currently being taken to promote the event’s decompartmentalization, so that the population can be in the Carnival atmosphere wherever it is. For this to be successful, the community needs to get involved and that’s what’s going on with Québec’s LDC, the CRÉ, the City of Québec and obviously the business groups that contributed and work very hard to present all of these activities,” states Jean Pelletier, General Manager of the Québec Winter Carnival.
“The carnival streets fit perfectly with the Carnival’s new directions as the Carnival wishes to offer a program that is more focused on popular participation and recognition of the winter experience. Eight strips responded to the call and are participating this year. We now hope that the success of the event will contribute to convincing even more entities to get involved in the future,” adds Jean David, Manager of Business Development, Marketing and Sales.

3rd Avenue (activities organized by Société de Développement commercial de la 3e avenue)
The 3rd avenue will be completely frosted during the Carnival’s first weekend. On February 1st and 2nd, residents and visitors of the 3rd Avenue will be able to enjoy animations for the whole family, participate in curling games and even see an impressive lumberjack skills demonstration!

St-Joseph Street (activities organized by Société de Développement commercial du centre-ville and Carnaval OFF)
Merchants of St-Joseph Street will invite everyone to attend a floor hockey tournament in the square in front of Saint-Roch Church, during which various teams composed of Nouvo St-Roch employees will compete in various games over the three days of activities (February 7th-9th).
Music shows and various artistic and cultural events will also be held at Cercle from January 31st to February 16th, as part of the Carnaval OFF program.

Quartier Petit Champlain, Place Royale and the Old Port (activities organized by Coopérative de solidarité du Quartier du Petit-Champlain and Association des gens d’affaires de Place-Royale/Vieux-Port)
Some thirty ice sculptures will be made from January 27th to 31st to be exposed at Place Royale, in Quartier Petit-Champlain and at Place FAO throughout the Carnival period.
The All-Nighter event will be back this year and offer a colourful program that will interest both Québec residents and tourists, on February 1st. The goal is to establish the All-Nighter as a key event in Quebec during the Carnival period.
The Petit Champlain Theatre will bring the Ti-Père Vaults back to life. Objects, photos and decors will be set up with the greatest respect for the Ti-Père Vaults that used to be located on Ste-Thérèse Street. Animation, traditional musical, an ice bar and Caribou await visitors from February 1st to 16th.
A family day is planned on February 8th, with a sugar shack at Petit Champlain Park and Place Royale, with street performers, crazy games and traditional music. The first 300 visitors will get a free taffy serving!

St-Jean Street (activities organized by Association des gens d’affaires du Vieux-Québec)
On February 8th, at the City Hall Garden, the population will be invited to a special corn roast in the middle of winter!
On the same day, a floor hockey tournament will be organized in cooperation with the Salvation Army and Maison Dauphine. This tournament will give everyone the opportunity to celebrate the Carnival while helping out and showing solidarity toward the less fortunate and having fun doing it.

Faubourg St-Jean (activities organized by Association des gens d’affaires du Faubourg)
A huge family celebration will be held on February 8th and 9th. Children will be able to enjoy a magical Dupuis & Frères train ride as well as animations, street theatre, inflatable games and floats!

Cartier Avenue (activities organized by Société de Développement du quartier Montcalm)
The first weekend of the Carnival will be animated on Cartier Avenue with a giant slide and the creation of a village full of snowmen and sculptures for everyone to enjoy.
A temporary exhibit tracing the history of the Québec Winter Carnival will be presented in Halles du Quartier from February 1st-16th. Souvenirs and archives from the City of Québec will be exhibited.
On February 15th, before the Upper Town Parade, DJs will create a traditional and folkloric music atmosphere with music from Quebec’s heritage. During this evening, light installations will be set up to enhance the architecture specific to the Montcalm neighborhood and leverage the outdoor dance floor!

Grande Allée (activities organized by Action Promotion Grande Allée)
During the second weekend of the Carnival, Grande Allée will be transformed into an aerial zone with its extra long zipline! Thrill seekers will be able to hang from the zipline and ride down the strip from 6 p.m. to 11 p.m. on Thursday and Friday, and from 11 a.m. to 11 p.m. on Saturday and Sunday!

Pointe-aux-Lièvres (activities organized by Société de la rivière St-Charles)
On Saturday February 8th, everyone’s invited to come discover the Festi-Glisse. The free event will offer a variety of activities for the entire family centered on the great outdoors. The winter sports site of Pointe-aux-Lièvres will also give outdoor enthusiasts the chance to practice many winter sports for free.

Carnival Effigy: a true winter passport
This year, the family package is back! Carnival-goers will be able to purchase four Effigies for the price of three, or $45 instead of $60, by visiting the website The Effigy package can also be purchased in all participating Uniprix and Couche-Tard stores until supplies last. The Effigy will also be sold individually in these stores, as well as in SAQ branches (as of January 24th) and most of the area’s major hotels.

Many merchants on the carnival streets will be offering discounts or free products during the Carnival. Upon presentation of the Effigy, participants will enjoy various exclusive offers, which will make their tour of the carnival streets an exceptional and Completely Carnival experience.

The list of participating merchants is available online at

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