A new direct flight has been added from Marseilles to the Québec region.
February 2, 2010
A whole new world of discovery has been opened up to Marseillais with Air Transat’s announcement of the addition of direct flights from Marseilles to Québec City starting in June 2010. « Following the United States, France represents the second largest foreign market for the region of Québec», states Mr. Martin Lachance, Director, Leisure and Media and Representative for Québec City Tourism and its partners, during the announcement of Air Transat’s new outbound Marseilles flights, starting in June 2010, which took place at the Aéroport de Marseille Provence.
Québec is the gateway for Eastern Québec and several vacation packages are offered in the city and its surrounding regions as well as in Charlevoix, Chaudière-Appalaches, the Saguenay – Lac-Saint-Jean and in Québec’s maritime region. For additional information, please visit www.quebecregion.com.
This new service from the regional capital of the South of France meets the existing demand considering that a large number of French travellers to Eastern Québec hail from regions outside the Parisian region. There were 150,000 French tourists in the Québec region in 2007, an increase of 12% over 2004. According to Statistics Canada, in 2007, 52.7% of these tourists visited during the summer season. We can then presume that better non-stop flight service beginning in June 2010 will encourage travel to Québec City and the regions of Eastern Québec. Data from 2008 has confirmed this trend, showing that the border-crossing of French tourists into Québec increased by 15% when compared to 2007.
A cultural and urban destination boasting a multitude of major events in the heart of the city and outdoor activities found less than 30 minutes from the downtown core, Québec City is easily accessible through Air Transat’s many direct flights.
« What makes this market even more interesting is the fact that the length of stay of French visitors is longer than that of the overall average for tourists. Furthermore, they tend to stay in hotels and spend more than the average tourist », added the President of Québec City Tourism. In fact, the length of stay of French tourists in Québec for 2007 was 4.93 days, a significant increase considering that it was at 4.11 days in 2004. Their spending follows the same trend. In 2007, the average spending of a French tourist totalled $573 which represents a 42% increase over 2004, for a total of 85,950,000 in tourist spending for 2007. It is important to note that the increase of length of stays and spending were two of the Office’s objectives, as set forth in its 2008-2012 Marketing Development Plan.
Just as the Cap sur l’Est campaign promotes winter tourism in the eastern regions of Québec, Québec City Tourism is proud to continue its work with its partners, the ministère du Tourisme du Québec, the Canadian Tourism Commission, and the Saguenay—Lac-Saint-Jean, Charlevoix, de la Chaudière-Appalaches and maritime Québec (Bas-Saint-Laurent, Gaspésie, Côte-Nord, Manicouagan, Duplessis and Îles-de-la-Madeleine) tourism regions for the marketing campaign that will take place over the summer of 2010. For additional information, please visit www.bonjourquebec.com/capsurlest.
According to Mr. Lachance of Québec City Tourism, particular emphasis will be placed on online marketing since more and more French consumers use the Internet to plan their Québec vacations. Québec City Tourism also counts on press relations and the wholesaler network and travel agents to help position the Québec City region for the summer 2010 season.
Director, Communications and Advertizing
Québec City Tourism
418-641-6654, ext. 5480