La Citadelle and Château Frontenac - Quebec City and Area
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Mission and History

Mission

Québec City Tourism is both a regional tourism association (ATR, for Association Touristique Régionale) and a department of the City of Québec.

As Québec City's ATR mandated to coordinate and represent the industry, Québec City Tourism's mission is to

  • Guide and lead tourism industry growth
  • Contribute actively to the industry's prosperity through integrated and coordinated initiatives in marketing, promotion (tourists, business clientele, and media), development, hospitality services, and community information.
 
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